Junior Marketing Data Analyst

Job Description

Position: Junior Marketing Data Analyst

Location: Hybrid / Remote US based

Type: Full-Time

Department: Marketing

Reporting to: Vice President of Product and Solution Marketing

Join Our Team at Litera: Where Legal Technology Meets Excellence

Litera has been at the forefront of legal technology innovation for over 25 years, crafting legal software to amplify impact and maximize efficiency. Developed by the best legal minds in the industry, our comprehensive suite of integrated legal tools is both powerful and user-friendly and simplifies the way modern firms manage core legal workflows, secure collaboration, and organize firm knowledge and experience. Every day, we help more than 2.3 million legal professionals focus on their craft. Litera: Less busy work, more of your life’s work.

Overview: We are seeking a detail-oriented and analytically minded Junior Marketing Data Analyst to join our growing marketing team. In this role, you will leverage data analytics to support marketing initiatives and contribute to data-driven decision-making processes across our marketing operations. You will collaborate with cross-functional teams to gather, analyze, and interpret marketing data to enhance campaign effectiveness, drive customer engagement, and optimize our marketing spend in the competitive legal technology market.

This is an excellent opportunity for a recent graduate or early-career professional passionate about data analysis and B2B SaaS marketing to gain valuable experience while making a meaningful impact on our marketing strategy.

California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington residents is $45,000 to $58,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).

Key Responsibilities:

Data Analysis & Reporting

• Collect, clean, and analyze marketing data from multiple sources including web analytics, CRM systems, marketing automation platforms, and social media channels

• Develop and maintain marketing dashboards and reports using tools like Tableau, Power BI, or similar visualization platforms

• Track and report on key performance indicators (KPIs) including lead generation, conversion rates, customer acquisition cost (CAC), and marketing ROI

• Prepare weekly and monthly marketing performance reports for stakeholders

• Identify trends, patterns, and insights in marketing data to inform strategic decisions

Campaign Analysis & Optimization

• Analyze the performance of marketing campaigns across various channels (email, paid search, social media, content marketing, events)

• Conduct A/B testing and analyze results to optimize campaign performance

• Support the development and execution of marketing campaigns by providing data-driven recommendations

• Monitor competitor marketing activities and industry trends to identify opportunities

• Assist in marketing attribution modeling to understand the customer journey

Market Research & Customer Intelligence

• Conduct market research to identify trends in the legal technology industry

• Analyze customer behavior, preferences, and segmentation to improve targeting

• Support customer surveys and analyze feedback to enhance marketing strategies

• Research and evaluate new marketing tools and technologies

• Assist in developing buyer personas and customer journey maps

Cross-functional Collaboration

• Work closely with sales, product, and customer success teams to align marketing efforts with business objectives

• Support the marketing team with ad-hoc analysis and data requests

• Collaborate with the demand generation team to optimize lead scoring and nurturing programs

• Assist in budget tracking and marketing spend analysis

• Participate in the development of marketing forecasts and planning

Qualifications:

Education & Experience

• Bachelor's degree in Marketing, Business, Data Science, Statistics, Mathematics, Computer Science, or related field

• 0-2 years of experience in marketing analytics, data analysis, or related role

• Internship or project experience in data analysis is a plus

Technical Skills

• Proficiency in Microsoft Excel including pivot tables, VLOOKUP, and data manipulation

• Experience with SQL for data querying and manipulation

• Familiarity with data visualization tools (Tableau, Power BI, Looker, or similar)

• Understanding of statistical analysis and basic statistical concepts

• Experience with Google Analytics or similar web analytics platforms

Marketing Knowledge

• Understanding of digital marketing channels and metrics (SEO, PPC, email marketing, social media)

• Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot) is a plus

• Basic understanding of CRM systems (Salesforce preferred)

• Knowledge of B2B marketing fundamentals and the SaaS business model

Why Join Litera?

• The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
• Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
• Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
• Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
• Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles